The last decade has seen tremendous growth in use of internet and mobile phone in India. Increasing use of internet, mobile penetration and government initiative such as Digital India are acting as catalyst which leads to exponential growth in use of digital payment. Start-upis a newly emerging business ventures with innovative ideas. Paytm is one of the emerging Indian e-wallet company. Paytm was founded in august 2010 by Vijay Shekar Sharma. The mobile wallet adoption has grown significantly in the last couple of years with the rise in users for smartphones and mobile internet with better data connection. Paytm has emerged as one of the leading competitors in e-wallet market. The study focus on various challenges faced by the paytm and to study the impact of paytm in the society. The data is collected from secondary sources. Difficulty in adoption of change, unacceptness due to fail of security breach and fraud, competition from debit card and credit card, trade mark infringement case filed by PayPal, transactional issues, and performance issues these are the major challenges faced by the paytm.