Background of the study: Kerala has always being a forerunner when it comes to promoting entrepreneurship. The latest form of entrepreneurship in business world is startups. Kerala, under the guidance of nodal agency Kerala Startup Mission is taking every step for promoting entrepreneurial culture within the state. Kerala is the first digital state in the country and also the first state to have a technology startup policy of its own. The startup development programmes within the state starts from schools and are taken forward to college levels. Even the government of Kerala has taken many steps for ensuring the growth of startup environment within the state. Despite all these attempts still there are many who are not aware about the possibilities of growth and development for startups in the state and there are startups who wind up due to lack of proper support. Objectives: The objective of this article is to provide a better knowledge regarding the startup culture in Kerala along with the steps taken by the government for promoting the startup culture. The opportunities available to startups and possible difficulties faced by them in Kerala will also be discussed. The article aims to analyse Kerala as a startup hub so as to understand the different dimensions of the startup development within the state. Methods/Contents: The study is conducted during the period of August-September 2018 and it is based on secondary data collected. The content of the article will be included in nine different heads. Results and Discussions: The article will discuss the startup culture of Kerala in detail including the startup history of Kerala, role of Kerala Startup Mission, accelerators and incubators functioning in the state, Startup landscape in Kerala, measures taken by government for the development of startups, various opportunities for startups in Kerala and possible difficulties to be faced by them. Conclusion and Recommendations: It concluded that the startup culture in Kerala is developed enough for supporting the growth of startups within the state and government also have sufficient measures to ensure the development of these startups. But still there are many issues that startups are facing within the state. Hence it is recommended that government itself has to conduct a detailed study regarding the problems faced by startups and take necessary actions to support them