Retailing is one of the largest sectors in the global economy & is going through an evolutionary change in India. Retail is currently a flourishing sector of the Indian economy. The Indian Retail Industry is the largest among all the Industries accounting for over 10 percent of the country’s GDP as well as provides around 8 percent employment. It has emerged as one of the largest industry contributing to employment generation, revenue generation, increased turn over and many more. Organized retailing is showing signs of enormous creativity. It. has emerged as one of the most dynamic and fast paced industries with several players entering the market. As a matter of fact retailing in India is gradually edge its way towards becoming the next boom industry. The basic objective of this study is to analyse the customer perception towards organized retailing & the factors which influence their purchases.

Keywords: Retail Sector; Organized Retailing; Customer Perceptions.