India is witnessing change in life styles of large section of the population. The need to understand the emerging markets and consumer has become a big challenge for the corporate world especially in creating and managing a powerful brand. The fashion industry has seen a shoot of growth in the past few years, more so in India. An important part of this fashion boom is the footwear industry. An industry as varied as any other, the footwear industry in India is one of the most competitive and vibrant. This paper seeks to analyses the footwear in Kakinada city a small sample to identify simple method to analysis and the buying behavior. With customers becoming increasingly fashion.

Keywords: Consumer; Buying; Behaviour; Market.