The study was undertaken to explore the attitudes of rural PU college students regarding values in life. Objectives: 1. To explore the values in life among rural PU College students. 2. To find out an association between attitude scores of values in life among rural PU College students with their socio – demographic variables. Methodology: to achieve the objectives of the study quantitative approach was used with descriptive design. The setting of this study was government PU College of Byahatti, Dharwad district of Karnataka. Study population was —PU college students. Non Probability Purposive sampling technique was adopted and the sample size was 30. Findings— Regarding the socio-demographic variables majority 53.33% belongs to 17 years, 56.66% of participants were males, 53.33% of participants are from first year PUC, among the participants 83.33 were Hindus and were vegetatrians, majority 50% of participant’s fathers education was primary whereas 66.66% of their mothers had primary education. About the occupation of the father 73.33% of them doing agriculture and 90% of the mothers were home maker. Majority 53.33% of participants belonged to joint family. 63.33% of participants had school/college as their source of information. Majority 63.33% of participants were neutral in their attitudes regarding values in life. The assessment of association of attitude on values in life with demographic variables revealed that their no significant association except occupation of mother.