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Journal of Social Welfare and Management

Volume  14, Issue 3(Part-II), September-December 2022, Pages 15-21
 

Review Article

Impulsive Buying Behavior and Conduct of End Users Towards Luxury Brands

T A M Hameed Kan1 , Keerrthana A2

: 1 Associate Professor, 2 IInd Year Masters Student Business Administration, MEASI Institute of Management, Chennai 600014, Tamil Nadu, India.

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DOI: http://dx.doi.org/10.21088/jswm.0975.0231.14322.2

Abstract

Luxury implies numerous matters to different people. For several, it’s restrictiveness. A come across or issue that’s confined in nature, and isn't always handy to everybody for motives of fee or something else. For others it implies something it truly is inessential. A desire you're making that isn’t round want, however nearly self-liberality or delight. Luxury market place price and charge of increase are first rate in comparison to popular market place trends, issue that commonly stems from an extended clients’ shopping power. Because of the limited academic interest, the domain is still ambiguous and controversial, with no universally accepted definitions of the luxury concept, luxury products, luxury brands and luxury consumers


Keywords : Luxury brand; Luxury products; Luxury consumers; Buying behavior; Luxury concept.
Corresponding Author : T A M Hameed Kan