Assertiveness is the ability to express one’s feelings and one’s rights without violating the rights of other people. Assertiveness as a form of behavior is also based on principles of equality, respect and responsibility. This article highlights the need for assertion among nursing professionals in the field of nursing education and practice as well. It further augments the benefits and techniques for being assertive. It also clarifies the difference between assertive behavior, aggressive behavior and non-assertive behavior that would allow the nurses to utilize with emotional intelligence and handle the situations tactfully. Assertiveness is highly influenced by the situation, that is, the relationship of the individual and with others. Professional nurses are expected not only to have knowledge and technical skills but also to influence the team of nurses to manage their jobs and create an assertive climate in the work environment.

Keywords: Assertive behavior; Aggressive behavior; Non-assertive behavior.