Background: Every newborn when placed on her mother’s chest, soon after birth has the ability to find her mother’s breast all on her own and to decide when to take the first breast feed. This is called “Breast crawl”. Aim: This study aimed to assess the effectiveness of video assisted teaching regarding breast crawl on knowledge among staff nurses. Methods: The present study was conducted in selected hospitals at Kerala namely Josgiri, Christuraja, Cherukunne & Amala. Out of which, Josgiri hospital and Christuraja hospital were selected for the study group and Cherukunne hospital and Amala hospital were chosen for control group. Quasi experimental, pre test and post test design was adopted for the study. 60 staff nurses were selected by convenient sampling technique. Out of which, 30 of them were allotted to study group and 30 to control group. Inclusion criteria for sample selection includes a) Staff nurses who were working in the maternity wards of selected hospitals, b) Staff nurses who were willing to participate in the study and c) Staff nurses who had diploma or graduate degree in nursing. Staff nurses who underwent Inservice education or any awareness programme on breast crawl were excluded from the study. Structured questionnaire was used to assess the knowledge regarding breast crawl among staff nurses which was devised by the investigator. The scores were interpreted as adequate knowledge, moderately adequate knowledge and inadequate knowledge. Result: The present study findings revealed that, there was statistically significant difference found in the post test level of knowledge on breast crawl among staff nurses between study and control group at p=0.001 level. The overall gain score of knowledge of staff nurses in study group after video assisted teaching was 12.63 and the percentage difference with 95% confidence interval was 36.1%. Conclusion: The current study results conclude that , video assisted teaching on breast crawl was effective in improving the knowledge of staff nurses in the study group. An understanding of the techniques of breast crawl by the staff nurses holds the possibility that more women will experience this natural way of initiation of breast feeding immediately after birth, which in turn helps to reduce the morbidity and mortality rate of the Newborn. 

Keywords: Video Assisted Teaching; Breast Crawl and Knowledge.