In 2021, the value of the worldwide cement market was US$ 344.5 billion. Looking ahead, IMARC Group projects that the market will grow at a CAGR of 6.1 percent from 2022 to 2027, reaching US$ 488.4 billion. We are continually monitoring and evaluating the direct and indirect impact of the pandemic on various end-use sectors while keeping in mind the uncertainties associated with COVID-19. According to the study's findings, these observations constitute a major factor in market contribution. Researchers who want to assist business managers with their strategic planning and decision-making have always been interested in customer preferences. Modeling the customers' multicriteria decision-making (MCDM) is an efficient technique to analyze their preferences. However, many conventional methods fall short because they can't consider numerous factors simultaneously. In this chapter, we use the Coquet Integral aggregation function technique and introduce the Rfm tool toolbox, a newly created toolbox for preference analysis. We show how this toolbox may be used to learn about the preferences that influence traveler's hotel choices by focusing on a case study of the Singapore hotel business. Researchers and managers worldwide are anticipated to gain from the newly introduced technique and produced tool kit to execute more effective business management. A study on cement product preferences concerning Ramco Cement Ltd. Data were gathered through 120 customer use structure questionnaires from diverse customer users at Ramco Cements because the study is a descriptive research design. The study's findings show a correlation between respondents' gender and Regarding Ramco Cement.