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  Why go online
  • Researchers, as authors, require access to the largest possible audience to disseminate their findings; researchers, as readers, need the broadest possible access to the relevant literature
  • No time lag: An article can be "published" -- posted on the Web -- as soon as it is accepted and prepared for publication
  • Faster dissemination of scientific information by expediting peer review, editorial and production work, and distribution
  • Interactivity: Enabling letters to the editor and discussions concerning articles to be created and distributed online and linked to the articles in question
  • Reference linking: Linking to other electronic information, such as links between reference citations and article abstracts and between references to material on the Web and the remote sites themselves
  • No space limitations and no length limitations: Add extra on the site and save print cost
  • Articles available online via Open Access have higher impact rates than proprietary online and print articles
  Beyond a simple website
   Putting up a simple HTML or PDF-based website is not enough, a complete journal site needs more
  • Facility to conduct an extensive search across the full text of multiple journals.
  • Facility to submit comments or remarks on published article
  • Ability to go to other sites via reference and external linking
  • Linking from other sites so that visitors can reach this site including from PubMed
  • Good ranking with search engines enabling people to find your site
  • Moving with internatioal trend: Metatags (e.g. DC metadata), user statistics (e.g. similar to COUNTER code), site structure (e.g. OepnURL), multiple mirroring (e.g. archiving at OAI compliant servers), and more
  • Future-readiness with changing norms and technology should be able to adapt quickly
  Unique features
  • Mobile / hand-held device optimization
  • Linking from PubMed, DOAJ, Cross Ref, etc.
  • Citation tracking and citation alerts
  • Linking for bacterial species names and eponyms
  • Revenue from AdSense, sales through secondary aggregating agencies, ALJC, etc.
  • Translation into multiple languages
  • Providing electronic data to bibliographic agencies such as PubMed, ISI, CABI, SCOPUS, DOAJ, etc.