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Indian Journal of Library and Information Science

Volume  6, Issue 2, May-Aug 2012, Pages 127-133
 

Review Article

Marketing of Agricultural Information in Cyber Era

Lokeshappa H, Keshava

*Librarian, Government First Grade College, Muroor Cross, Kumta Uttara Kannda, Karnataka State. **Associate Professor, Dept of Studies and Research in Library and Information Science, Tumkur University, BH Road, Tumkur.

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Abstract

The objective of marketing of information is to enhance the use of information; to generate resources for running the service continuously; to facilitate production of user oriented rather than producer-oriented product. The present article deals with marketing of agricultural information in cyber era. Discuss the availability of information technology and its use in agriculture. Proposed web based Agricultural Information Dissemination System(AgrIDS). Stressed the need for mechanization of agricultural information for easy marketing and the employability skill required to disseminate the information.


Key words: Agricultural information; Marketing; Agricultural technology; Web-based agricultural information.


Corresponding Author : Lokeshappa H