India is a land of farmers and their socio economic development depends to a larger extent on the education of the farmers and their information level. They need information to become enlightened and rational so as to take quick and correct decisions to improve rural life. This paper deals with the socio economic status of paddy growers in Nagapattinam District Tamil Nadu, and tries to find out the knowledge level of the paddy growers and also the mass media sources adopted by the farmers to seek the required agricultural information.

Keywords: Mass media, agricultural information, knowledge level, paddy growers