Young generation scholars rely more and more on Google and other web services for discovery and access. Sometimes libraries are not sure whether their information services and well organized collections are being utilized properly or not. This paper highlights the changing attitude of users in the digital environment and use of effective tools and techniques by Academic libraries for providing innovative library services to meet the changing user attitude. This paper also suggests ways and means for making innovation in providing resources and services to the users. It also explains the usage of web tools for effective promotion and marketing of library services to attract users to use the academic Library. At the same time this paper also explains the specific services and roles must be played by Library and Information Science Professionals (LIS) during COVID-19. We know that necessity is the mother of invention and we have realized it during the pandemic situation. Access to information is vital part for ensuring the quality of education. Adaptability is very essential in this sudden change because of COVID-19. So, libraries in general and academic libraries in particular must take specific measures to address this situation. This paper has explored various adaptive measures taken by libraries and LIS professionals in response to COVID-19 in different countries. Based on that few adaptive measures to adapt during COVID-19 has been recommended for academic libraries in the developing countries in general and for academic libraries of India in particular