The intervention of public relations (PR) in transplant programs is an emerging field and varies across the country from centre to centre. The public relations counselling helps the patients in clinical decision making of patient and their relatives for renal transplant. The pre-transplant process involves legal procedures, regulatory aspects, ethical, psychological and other clinical formalities. The role of public relations into practice is discussed as a model for providing care throughout the process of renal transplantation. Public relations experts are in a unique position to expand the care for kidney transplant patients by assuming the role of clinician, educator, administrator, and coordinator.

Keywords: Public Relation; Counselling; Renal Transplant; Truth; Education; Evaluation.