Awareness about the good quality milk in necessary not only due to reason that a large fraction of milk produces in India is domestically consumed and it has direct relation with the health of that large milk consuming population but also to increase acceptability of Indian
milk in international market. Present study was purposively conducted in Ambedakar Nagar district of Uttar Pradesh. For the study 78 small holder dairy farmers were selected. During study it was found that majority of the small holder dairy farmers have medium to low level
of consciousness about the quality of good milk. There is need for increasing milk quality consciousness among the dairy farmers by educating about it.

Keywords: Small Holder Dairy Farmers; Milk Quality; Adulteration; Flavor of Milk; Color of Milk.