AbstractEvolution is a long-term process of change, where desired characteristics are retained, undesirable ones allowed to regress, and undeveloped ones encouraged. Modernization, which has reformed the initial systems of work practices have also reformed the lives of the people. They want to be more productive, more involved, recognized and have stronger working relationships now. The impact of globalization on the transformation from traditional to modern business practices and operations in India is felt prominently with the development of call centers in the past few years. Call centers in today’s world, plays an integral part of the most of the organization and plays a key role in the service delivery chain. It has given a new dimension to the work culture in Modern India. India’s twelve hour time difference enables global organizations to provide their customers with 24 x 7 x 365 days services. This shift work alters the normal circadian rhythmicity – giving rise to concerns regarding health and well being. Odd working hours and poor patterns of eating result in poor nutrition. A total of 150 female subjects (n=150) were purposively selected for the present study and divided into two stages – initial and final stage (post counseling period). The data was collected using questionnaire method and 24hour dietary recall method. The subjects were counseled via “e-counseling” and various other methods of counseling such as PowerPoint presentation, personal counseling and printed material for a period of six months on the topics such as healthy diet, balanced diet, protein rich diet, and diet for maintaining normal weight, healthy food options etc. After six months the subjects were re-assessed for the present study. The feed-back of subjects included in the study group was received through either personal visits or e-mail. 92.0% of the subjects provided feed-back most frequently by personal visits while rest 8.0% responded through by e-mail. The age of all subjects were obtained with a span of 18 to 37 years with a mean spread of age was 23.46±3.88 years while 158.82±6.34 centimeter was reported as mean spread of height. It was inference statistically that the females were found with significantly differed calcium value. In study group after counseling, the mean consumed energy (1293.68 kcal), carbohydrate (298.71 gram), proteins (44.34 gram) and fat (46.81 gram) were reduced at final stage as compared to initial mean consumed energy (1302.68 kcal), carbohydrate (304.89 gram), proteins (45.49 gram), fat (47.89 gram) but the mean iron (31.30 milligram) was little bit higher as compared to initial mean iron (31.06 milligram) and these mean differences in two sampling stages were not confirmed significant (p>0.05). At post stage, the mean calcium (653.50 milligram) value were lower as compared to mean calcium (690.20 milligram) at initial stage and this difference was statistically strongly significant (p<0.001). Therefore, it was concreted that administration of counseling benefitted the recipients in the experimental group and is effective..
Keywords: Call Centre; Recommended Dietary Allowances (RDA’s); E-Counseling; Nutrients.