Editorial Board
Submit article
Editor's selection process
Join as Reviewer/Editor
List of Reviewer
Indexing Information
Most popular articles
Open Access
Purchase Single Articles
Current Issue
Recommend this journal to your library
Accepted Articles
Search Articles
Email Alerts
Contact Us
New Indian Journal of Surgery

Volume  3, Issue 3, July - September 2012, Pages 181-181



Evaluation of Knowledge and Practices of Prescribers Regarding Rationality of Promotional Drug Literature Using WHO Criteria
Chirag Saluja, Ravinder Sah
Vardhaman Mahavir Medical College, Delhi, India
Choose an option to locate / access this Article:
Check if you have access through your login credentials.             |


  Pharmaceutical Promotion refers to all the information and persuasive activities by manufacturers and distributors in order to induce the prescription, supply, purchase and/or use of medicinal drugs. There is evidence that drug utilization problems are increasingly encountered in many developing countries due to irrational drug advertisement, lack of knoweledge and practice regarding WHO Ethical Criteria for medicinal drug promotion among prescribers and medical representatives.

Corresponding Author : Chirag Saluja