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New Indian Journal of Surgery

Volume  3, Issue 3, July - September 2012, Pages 181-181

 

Shortcommunication

Evaluation of Knowledge and Practices of Prescribers Regarding Rationality of Promotional Drug Literature Using WHO Criteria
Chirag Saluja, Ravinder Sah
Vardhaman Mahavir Medical College, Delhi, India
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Abstract

  Pharmaceutical Promotion refers to all the information and persuasive activities by manufacturers and distributors in order to induce the prescription, supply, purchase and/or use of medicinal drugs. There is evidence that drug utilization problems are increasingly encountered in many developing countries due to irrational drug advertisement, lack of knoweledge and practice regarding WHO Ethical Criteria for medicinal drug promotion among prescribers and medical representatives.
 


Corresponding Author : Chirag Saluja