Cerebral palsy is the most common motor disability in childhood. Because of the developing nature of Indian health care in semi-urban and rural areas and the lack of technology used in these areas, cerebral palsy has been a visible problem in the country. In India, the average estimated incidence of CP children is around 3/1000 live births. This made the authors to dig deeper into the situation and understand the issues at the grass roots. The authors collected primary data from an organization (USHAS) which exclusively caters to CP affected children and conducted an in-depth study. This case study finds that the treatment, patient care & support, clinical processes, and patient quality of life are the major challenges to CP management in India. The findings also indicate that the management of CP is not problematic only because of lack of cutting-edge technology, medicine or sophisticated equipment to carry out procedures but has become more complicated as the society lacks awareness and also has failed to be empathetic towards CP affected people.
Keywords: Social Business; Mental Health Care Management; CP Management in India; Health Care in Rural Areas.
: avitha G.R., Professor, Welingkar Institute of Management Development & Research, Bengaluru, Karnataka 560100, India.