Advertisement!
Author Information Pack
Editorial Board
Submit article
Special Issue
Editor's selection process
Join as Reviewer/Editor
List of Reviewer
Indexing Information
Most popular articles
Purchase Single Articles
Archive
Free Online Access
Current Issue
Recommend this journal to your library
Advertiser
Accepted Articles
Search Articles
Email Alerts
FAQ
Contact Us
Journal of Social Welfare and Management

Volume  14, Issue 3(Part-II), September-December 2022, Pages 85-92
 

Review Article

Customer Perception on Digital Payment Platform

Fathinathul Rafna P1 , MI Anees Fathima2

1 Final Year MBA Student, 2 Assistant Professor, Department of Management, MEASI Institute of Management, Peters Road, Royapettah, Chennai 600014, Tamil Nadu, India

Choose an option to locate / access this Article:
90 days Access
Check if you have access through your login credentials.        PDF      |
|

Open Access: View PDF

DOI: http://dx.doi.org/10.21088/jswm.0975.0231.14322.12

Abstract

This paper examines the customer perception on digital payment platform in India, as India is moving towards digital payment system. 100 samples were chosen for study. This paper examines the various factors that were taken from the review of literature process. Awareness of different digital payment system. Preferred payment app, satisfaction with various digital payment system etc. Research was undertaken with the following questions: What is the level of adoption of digital payment system? How far customers feel comfortable with the use of digital payment system? What are the challenges faced by the public while using digital payment system? Based on these questions the following objectives of the study were formulated as follows: to study the customer adoption of digital payment systems and e-banking; to study the customers’ perception of digital payment system; to find the factors influencing digital payment system adoption; to analyse the role of independent variables in improving the digital payment system. The findings of the study show that the customers are satisfied with the digital payment system.


Keywords : Digital; Payment; System; Customer; Adoption; E-banking etc
Corresponding Author : Fathinathul Rafna P