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Journal of Social Welfare and Management

Volume  14, Issue 3(Part-II), September – December 2022, Pages 43-46
 

Review Article

Online Marketing and Lead Generation

C Lalramchhuana1 , Sindhu Varghese2

1 Director, ZOEI Food and Herbals, Aizwal 796001, Mizoram, India, 2 Associate Professor, Department of Business Administration, Loyola Academy, Secunderabad 500010, Andhra Pradesh, India.

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DOI: http://dx.doi.org/10.21088/jswm.0975.0231.14322.6

Abstract

With the ever evolving and developing internet technology in the business world, it has become a clear objective to be inclusive and associated with these technologies and every day applications on our devices to become relevant and successful in the raging competitive business world. Internet technologies are used in ourdaily business ventures for business growth and generation of lead. The online platforms are highly successful in creating promotional and advertisement activities for businesses. The significance of such social media presence and thus invest huge amounts of time and capital on their email marketing. There is a need for more awareness and knowledge about the applications among developing states and countries to which the potential of these applications could very high if the population knows more about these social apps.


Keywords : Lead generation; Online marketing; Social media; Marketing strategies
Corresponding Author : C Lalramchhuana